AI & Automation

AI Marketing Tools

AI marketing tools can support many parts of a campaign, but specialization varies. Compare where a product fits in your workflow, what data it uses and how easily your team can review outputs.

What to compare

Use the same decision criteria for every option.

01Primary marketing workflow
02Data and integration options
03Approval and collaboration
04Brand controls
05Measurement and reporting
Common use cases

Start with the work you need to support.

Campaign ideation
Content production
SEO research
Creative testing
From the directory

Relevant products to investigate.

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ActiveCampaign
Email Marketing
Verified

ActiveCampaign combines email marketing, customer segmentation, automation, analytics and CRM capabilities for growth-focused teams.

PricingPaid subscription plans; 14-day free trial
AvailabilityFree trial
Marketing automationBehavioral segmentationEmail campaigns
Verified

Adobe Express helps individuals and teams create social graphics, presentations, videos, documents and branded campaign assets.

PricingFree plan available; Premium regional pricing; 30-day Premium trial shown on the official pricing page
AvailabilityFree plan
Social-media assetsSmall-business marketingTemplates and stock assets
AWeber
Email Marketing
Verified

AWeber combines newsletters, subscriber management, landing pages, forms and email automation with phone, chat and email support.

PricingLite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial
AvailabilityFree trial
Creator newslettersSmall-business email campaignsNewsletters and templates
Brevo
Email Marketing
Verified

Brevo combines marketing email, transactional sending, automation, contacts and additional messaging channels with send-volume pricing.

PricingFree plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region
AvailabilityFree plan
Send-volume email pricingTransactional emailMarketing email
Canva
Design
Verified

Canva is an online design platform for social graphics, presentations, video, marketing assets and collaborative brand production.

PricingFree plan; paid Pro, Business and Enterprise plans available
AvailabilityFree plan
Marketing teamsSmall businessesDrag-and-drop design
ChatGPT
AI Tools
Verified

ChatGPT is a general-purpose AI assistant for writing, research, analysis, coding, files, images and everyday knowledge work.

PricingFree plan; paid individual and business plans available
AvailabilityFree plan
Knowledge workersWriters and researchersConversational AI