Business Tools

CRM Software

CRM software should fit how your team sells, not force unnecessary process. Compare pipeline flexibility, automation, reporting, integrations and administration before choosing a platform.

What to compare

Use the same decision criteria for every option.

01Pipeline and record model
02Automation
03Email and calendar integrations
04Reporting
05Permissions and administration
Common use cases

Start with the work you need to support.

Lead tracking
Sales pipelines
Account management
Customer history
From the directory

Relevant products to investigate.

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ActiveCampaign
Email Marketing
Verified

ActiveCampaign combines email marketing, customer segmentation, automation, analytics and CRM capabilities for growth-focused teams.

PricingPaid subscription plans; 14-day free trial
AvailabilityFree trial
Marketing automationBehavioral segmentationEmail campaigns
Brevo
Email Marketing
Verified

Brevo combines marketing email, transactional sending, automation, contacts and additional messaging channels with send-volume pricing.

PricingFree plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region
AvailabilityFree plan
Send-volume email pricingTransactional emailMarketing email
Freshdesk
Customer Support
Verified

Freshdesk provides ticketing, a shared inbox, customer portal, knowledge base, automation and reporting for growing support teams.

PricingFree Program for up to 2 users; paid pricing starts at $15/agent/month; 14-day trial available
AvailabilityFree plan
Growing help desksEmail support queuesTicketing and shared inbox
Verified

HubSpot centers marketing, sales and service activity on a shared CRM, with free starting tools and expandable paid hubs.

PricingFree CRM and free hub tools available for up to 2 users on the displayed Marketing Hub offer; paid hub pricing depends on product, seats, contacts and tier
AvailabilityFree plan
Small-business CRMInbound marketingContact and company CRM
Zendesk
Customer Support
Verified

Zendesk supports mature customer-service operations across ticketing, messaging, telephony, knowledge, automation and reporting.

PricingSupport Team from $19/agent/month billed annually; Suite Team $55; Suite Professional $115; enterprise pricing by quote
AvailabilityFree trial
Multi-channel support teamsSLA-driven service desksEmail and ticketing

Sales CRM designed for startups and inside sales teams.

PricingPricing requires confirmation on the official website.
CRM