Compare pricing, workflow fit, features, integrations and trade-offs before committing your data and team.
Matomo and Amplitude address the same broad Analytics market. Choose based on the workflow each handles most naturally, the plan containing your must-have features and the total cost at your expected scale.
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| Decision factor | Matomo | Amplitude |
|---|---|---|
| Category | Analytics | Analytics |
| Pricing | Pricing requires confirmation on the official website. | Pricing requires confirmation on the official website. |
| Free plan | Not confirmed | Not confirmed |
| Free trial | Not confirmed | Not confirmed |
| Best for | Privacy-conscious organizations, Self-hosting teams, Public-sector websites, Businesses needing data ownership | Product analytics teams, Growth teams, Digital product managers, Organizations with event data |
| Platforms | Web, Self-hosted | Web |
| Integrations | WordPress, WooCommerce | Segment, Snowflake, Braze, Slack |
| Verification | Pending | Pending |
Web analytics platform with cloud and self-hosted options for organizations prioritizing data control and privacy.
Product analytics platform for understanding user behavior, conversion, retention and digital journeys.
Matomo is positioned around Privacy-conscious organizations and Self-hosting teams, while Amplitude is positioned around Product analytics teams and Growth teams. Test both with the same real task before deciding.
Matomo: Pricing requires confirmation on the official website.. Amplitude: Pricing requires confirmation on the official website.. The better value depends on required features, billing units, add-ons and expected growth.
Matomo does not have confirmed free access in our record; Amplitude does not have confirmed free access in our record. Confirm current terms with each vendor.
Use the same representative workflow, sample data, users and success criteria. Test integrations and data export as well as the visible product interface.
Focused comparisons and buying guides built around specific software decisions rather than generic product descriptions.