Inventory recurring assets
List social sizes, presentations, email graphics, video, print, web and product-interface work. Record creator, reviewer, frequency and final format.
Choose the dominant workflow rather than expecting one product to replace every specialist application.
Distinguish product roles
Canva and Adobe Express prioritize fast template-led output; Figma supports collaborative product design; specialist Adobe tools provide detailed production control; web builders connect design with publishing.
Shortlist products that match the people doing most of the work.
Test governance and review
Create one real campaign, apply brand controls, invite an occasional reviewer and make a late change across formats.
Check locked elements, libraries, approvals, version history and whether reviewer access creates unexpected cost.
Validate final production
Export or publish every required format and inspect resolution, fonts, color, accessibility, file size and commercial asset rights.
Preserve editable sources and license records. A fast design is not complete if production must rebuild it.