Explore Email Marketing options that may fit a different budget, workflow or team. This page uses current directory data and does not treat feature count as a substitute for hands-on testing.
Email platforms differ in audience pricing, automation depth, deliverability tools and the commerce or CRM data available for targeting.
Use this table to build a shortlist, then open the detailed profiles below.
Swipe horizontally to compare every option →
| Option | Pricing | Free access | Best for | Compare |
|---|---|---|---|---|
| 1. ActiveCampaign | Paid subscription plans; 14-day free trial | Free trial | Marketing automation, Behavioral segmentation | Compare → |
| 2. AWeber | Lite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial | Free trial | Creator newsletters, Small-business email campaigns | Compare → |
| 3. Brevo | Free plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region | Free plan | Send-volume email pricing, Transactional email | Compare → |
| 4. Kit | Free Newsletter plan and paid Creator plans; price scales with subscriber count; free trial available without a credit card | Free plan | Creator newsletters, Authors and coaches | Compare → |
| 5. Mailchimp | Limited free plan; paid plans and 14-day trials available | Free plan | Email marketing beginners, Small-business campaigns | Compare → |
ActiveCampaign combines email marketing, customer segmentation, automation, analytics and CRM capabilities for growth-focused teams.
Lite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial
AWeber combines newsletters, subscriber management, landing pages, forms and email automation with phone, chat and email support.
Free plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region
Brevo combines marketing email, transactional sending, automation, contacts and additional messaging channels with send-volume pricing.
Free Newsletter plan and paid Creator plans; price scales with subscriber count; free trial available without a credit card
Kit, formerly ConvertKit, combines newsletters, forms, landing pages, tagging, visual automations and creator monetization tools.
Mailchimp supports email campaigns, audience management, forms, segmentation, templates and marketing automation for growing businesses.
Products are drawn from the same directory category and ordered using featured status, source verification and name. This is a research shortlist—not a claim that every product was hands-on tested or that the first item is best for every buyer.
There is no universal replacement. Start with the alternative that best matches the workflow, users, integrations and budget that made you reconsider Klaviyo.
Yes. At least one product in this shortlist has a recorded free plan. Compare limits carefully because free plans may restrict users, usage, history or advanced controls.
Import a permissioned test segment, build one automated sequence, verify tracking and export subscriber data. Use the same task and success criteria for every finalist.
Export core records, attachments, users, permissions, automations, reports and integration settings where possible. Keep a read-only archive until the replacement has been validated.