AH
Ahrefs
Verified recordAhrefs provides backlink analysis, keyword research, competitive research, site auditing and rank tracking for SEO teams.
- Pricing
- Limited Ahrefs Free access; paid subscription plans available
- Free plan
- Yes
- Free trial
- No
Compare SEO Software
Compare SEO platforms by keyword and competitor coverage, site auditing, rank tracking, reporting, geographic data, usage limits and data freshness.
10active products in this directory
Category research
Researched by SoftwareScoutHQ Editorial Team
Product directory
Build a shortlist from active products.
Verified records are shown first. Pricing and plan details marked as unconfirmed should be checked on the official website.
SE
Semrush
Verified recordSemrush is a broad SEO and visibility platform for keyword research, competitors, site auditing, rankings, backlinks and AI-search tracking.
- Pricing
- Limited free access; paid toolkits and 7-day trials available
- Free plan
- Yes
- Free trial
- Yes
MA
Majestic
Review pendingBacklink intelligence and SEO research platform.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
MA
Mangools
Review pendingSEO toolkit for keyword research, rankings and backlinks.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
MO
Moz Pro
Review pendingSEO toolkit for rankings, keywords and site optimization.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
SC
Screaming Frog SEO Spider
Review pendingWebsite crawler for technical SEO audits and analysis.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
SE
SE Ranking
Review pendingSEO platform for rank tracking, audits and competitor research.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
SE
Serpstat
Review pendingSEO and competitor research platform.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
SU
Surfer SEO
Review pendingContent optimization platform for search-focused publishing.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
UB
Ubersuggest
Review pendingSEO keyword research and competitive analysis tool.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
Who this category serves
Start with the buyer and workflow.
SEO professionals managing several sites
Content teams researching demand
Website owners monitoring technical issues
Evaluation criteria
Compare every product on the same basis.
Database and geography
Confirm keyword, competitor, backlink and regional coverage for the markets and search engines that matter.
Audit and monitoring
Test crawl limits, issue prioritization, change tracking, rank frequency, alerts and integrations with first-party data.
Workflow and reporting
Review projects, exports, scheduled reports, seats, client access and the effort required to turn data into actions.
Estimate the complete operating cost.
SEO pricing often depends on projects, tracked keywords, crawl pages, reports, seats and API units. Estimate the full site portfolio and reporting frequency.
Understand SaaS pricing →Test real work, not every menu.
Audit a known website, track a representative keyword set, compare findings with first-party data and export a client-ready report.
Use the comparison checklist →Shortlist questions
Answer these before choosing a plan.
- Which countries, search engines and datasets are required?
- How many sites, pages and keywords must be monitored?
- Can findings and reports be exported without extra work?
Frequently asked questions
Important context before purchasing.
How should I compare seo software?
Start with the workflow, users and data involved. Apply the same criteria to every product, model total cost and test a representative task before purchasing.
Does a free plan mean the product is suitable for a team?
Not necessarily. Free access may limit users, usage, history, integrations, administration or support. Confirm the current plan limits on the official vendor site.
How current is pricing on this page?
Pricing and plan availability can change. A verified date indicates when selected information was reviewed, but buyers should confirm decisive terms with the vendor.