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Mailchimp vs AWeber

Compare pricing, workflow fit, features, integrations and trade-offs before committing your data and team.

Comparison verdict

Mailchimp and AWeber address the same broad Email Marketing market. Choose based on the workflow each handles most naturally, the plan containing your must-have features and the total cost at your expected scale.

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Decision factorMailchimpAWeber
CategoryEmail MarketingEmail Marketing
PricingLimited free plan; paid plans and 14-day trials availableLite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial
Free planAvailableNot confirmed
Free trialAvailableAvailable
Best forEmail marketing beginners, Small-business campaigns, Audience management, Ecommerce email workflowsCreator newsletters, Small-business email campaigns, Course and coaching funnels, RSS-to-email publishing, Simple ecommerce follow-up
PlatformsWeb, iOS, AndroidWeb, iOS, Android
IntegrationsShopify, WooCommerce, Canva, Zapier, QuickBooks OnlineWordPress, Shopify, WooCommerce, PayPal, Facebook, Zapier
Verification8/10/20269/2/2026
Email Marketing

Mailchimp

Mailchimp supports email campaigns, audience management, forms, segmentation, templates and marketing automation for growing businesses.

Distinct points to verify

  • • Campaign builder
  • • Audience segmentation
  • • Marketing automation
  • • Forms and landing pages
  • • Templates
Full reviewAlternatives
Email Marketing

AWeber

AWeber combines newsletters, subscriber management, landing pages, forms and email automation with phone, chat and email support.

Distinct points to verify

  • • Newsletters and templates
  • • Email automations
  • • Landing pages and signup forms
  • • Subscriber tagging and segmentation
  • • Web push notifications
Full reviewAlternatives

Choose Mailchimp if…

  • ✓Email marketing beginners
  • ✓Small-business campaigns
  • ✓Audience management
  • ✓Ecommerce email workflows
  • ✓Campaign builder
  • ✓Audience segmentation

Choose AWeber if…

  • ✓Creator newsletters
  • ✓Small-business email campaigns
  • ✓Course and coaching funnels
  • ✓RSS-to-email publishing
  • ✓Newsletters and templates
  • ✓Email automations

Before switching or purchasing

1.Export sample data from both products
2.Test the most important integration end to end
3.Model cost using future users or usage
4.Confirm permissions, security and admin controls
5.Document training and migration ownership
6.Set a success metric for the trial
Continue your research

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Frequently asked questions

What is the main difference between Mailchimp and AWeber?

Mailchimp is positioned around Email marketing beginners and Small-business campaigns, while AWeber is positioned around Creator newsletters and Small-business email campaigns. Test both with the same real task before deciding.

Which is cheaper, Mailchimp or AWeber?

Mailchimp: Limited free plan; paid plans and 14-day trials available. AWeber: Lite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial. The better value depends on required features, billing units, add-ons and expected growth.

Can I try Mailchimp and AWeber for free?

Mailchimp has a recorded free plan; AWeber has a recorded free trial. Confirm current terms with each vendor.

How should I test Mailchimp vs AWeber?

Use the same representative workflow, sample data, users and success criteria. Test integrations and data export as well as the visible product interface.

Visit Mailchimp →Visit AWeber →
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