AC
ActiveCampaign
Verified recordActiveCampaign combines email marketing, customer segmentation, automation, analytics and CRM capabilities for growth-focused teams.
- Pricing
- Paid subscription plans; 14-day free trial
- Free plan
- No
- Free trial
- Yes
Compare Email Marketing Software
Compare email platforms by contact pricing, deliverability controls, segmentation, automation, templates, reporting, consent and list-management workflow.
10active products in this directory
Category research
Researched by SoftwareScoutHQ Editorial Team
Product directory
Build a shortlist from active products.
Verified records are shown first. Pricing and plan details marked as unconfirmed should be checked on the official website.
AW
AWeber
Verified recordAWeber combines newsletters, subscriber management, landing pages, forms and email automation with phone, chat and email support.
- Pricing
- Lite from $12.49/month billed annually for up to 500 subscribers; Plus from $19.99/month billed annually; 14-day trial
- Free plan
- No
- Free trial
- Yes
BR
Brevo
Verified recordBrevo combines marketing email, transactional sending, automation, contacts and additional messaging channels with send-volume pricing.
- Pricing
- Free plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region
- Free plan
- Yes
- Free trial
- No
KI
Kit
Verified recordKit, formerly ConvertKit, combines newsletters, forms, landing pages, tagging, visual automations and creator monetization tools.
- Pricing
- Free Newsletter plan and paid Creator plans; price scales with subscriber count; free trial available without a credit card
- Free plan
- Yes
- Free trial
- Yes
MA
Mailchimp
Verified recordMailchimp supports email campaigns, audience management, forms, segmentation, templates and marketing automation for growing businesses.
- Pricing
- Limited free plan; paid plans and 14-day trials available
- Free plan
- Yes
- Free trial
- Yes
CA
Campaign Monitor
Review pendingEmail marketing platform for campaigns and automation.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
GE
GetResponse
Review pendingEmail marketing and automation platform with campaigns, landing pages, lead capture and ecommerce communication tools.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
KL
Klaviyo
Review pendingEcommerce marketing automation platform for email, SMS, segmentation and customer lifecycle communication.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
MA
MailerLite
Review pendingEmail marketing platform for newsletters, landing pages, subscriber management and straightforward automation.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
OM
Omnisend
Review pendingEmail and SMS marketing platform for ecommerce.
- Pricing
- Pricing requires confirmation on the official website.
- Free plan
- Not confirmed
- Free trial
- Not confirmed
Who this category serves
Start with the buyer and workflow.
Businesses building lifecycle campaigns
Creators managing newsletters
Ecommerce teams connecting customer behavior
Evaluation criteria
Compare every product on the same basis.
Contacts and consent
Understand billable contacts, duplicates, unsubscribed records, suppression, consent evidence and the process for cleaning the list.
Campaign and automation
Test segmentation, templates, personalization, triggers, branching, testing and the plan level required for core journeys.
Deliverability and reporting
Review authentication guidance, bounce handling, reputation tools, attribution and the data available for independent analysis.
Estimate the complete operating cost.
Email pricing often changes with contact count, send volume, users, automation and support. Model list growth and inactive-contact rules.
Understand SaaS pricing →Test real work, not every menu.
Import a small consented list, configure authentication, build one campaign and one automation, then test unsubscribe and export behavior.
Use the comparison checklist →Shortlist questions
Answer these before choosing a plan.
- What counts as a billable contact?
- Which automations and segments are required?
- How does the platform support authentication and list hygiene?
Frequently asked questions
Important context before purchasing.
How should I compare email marketing software?
Start with the workflow, users and data involved. Apply the same criteria to every product, model total cost and test a representative task before purchasing.
Does a free plan mean the product is suitable for a team?
Not necessarily. Free access may limit users, usage, history, integrations, administration or support. Confirm the current plan limits on the official vendor site.
How current is pricing on this page?
Pricing and plan availability can change. A verified date indicates when selected information was reviewed, but buyers should confirm decisive terms with the vendor.