Decision workspace
Mailchimp vs Brevo
Compare pricing, workflow fit, features, integrations and trade-offs before committing your data and team.
Comparison verdict
Mailchimp and Brevo address the same broad Email Marketing market. Choose based on the workflow each handles most naturally, the plan containing your must-have features and the total cost at your expected scale.
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| Decision factor | Mailchimp | Brevo |
|---|
| Category | Email Marketing | Email Marketing |
|---|
| Pricing | Limited free plan; paid plans and 14-day trials available | Free plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region |
|---|
| Free plan | Available | Available |
|---|
| Free trial | Available | Not confirmed |
|---|
| Best for | Email marketing beginners, Small-business campaigns, Audience management, Ecommerce email workflows | Send-volume email pricing, Transactional email, Small-business newsletters, Multichannel campaigns, Basic lead nurturing |
|---|
| Platforms | Web, iOS, Android | Web |
|---|
| Integrations | Shopify, WooCommerce, Canva, Zapier, QuickBooks Online | Shopify, WooCommerce, WordPress, Zapier, Make, Salesforce |
|---|
| Verification | 8/10/2026 | 9/2/2026 |
|---|
Email Marketing
Mailchimp
Mailchimp supports email campaigns, audience management, forms, segmentation, templates and marketing automation for growing businesses.
Distinct points to verify
- • Campaign builder
- • Audience segmentation
- • Marketing automation
- • Templates
- • Campaign reporting
Email Marketing
Brevo
Brevo combines marketing email, transactional sending, automation, contacts and additional messaging channels with send-volume pricing.
Distinct points to verify
- • Marketing email
- • Transactional email
- • Automation
- • SMS and WhatsApp options
- • Contact management
Capabilities both products cover
Forms and landing pages
Shared labels do not guarantee identical depth, limits or implementation. Test the specific workflow on the plan you intend to buy.
Choose Mailchimp if…
- ✓Email marketing beginners
- ✓Small-business campaigns
- ✓Audience management
- ✓Ecommerce email workflows
- ✓Campaign builder
- ✓Audience segmentation
Choose Brevo if…
- ✓Send-volume email pricing
- ✓Transactional email
- ✓Small-business newsletters
- ✓Multichannel campaigns
- ✓Marketing email
Before switching or purchasing
1.Export sample data from both products
2.Test the most important integration end to end
3.Model cost using future users or usage
4.Confirm permissions, security and admin controls
5.Document training and migration ownership
6.Set a success metric for the trial
Continue your research
Move from comparison to a stronger shortlist
Frequently asked questions
What is the main difference between Mailchimp and Brevo?
Mailchimp is positioned around Email marketing beginners and Small-business campaigns, while Brevo is positioned around Send-volume email pricing and Transactional email. Test both with the same real task before deciding.
Which is cheaper, Mailchimp or Brevo?
Mailchimp: Limited free plan; paid plans and 14-day trials available. Brevo: Free plan available; paid Starter, Standard, Professional and Enterprise tiers vary by monthly send volume and region. The better value depends on required features, billing units, add-ons and expected growth.
Can I try Mailchimp and Brevo for free?
Mailchimp has a recorded free plan; Brevo has a recorded free plan. Confirm current terms with each vendor.
How should I test Mailchimp vs Brevo?
Use the same representative workflow, sample data, users and success criteria. Test integrations and data export as well as the visible product interface.
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