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Salesforce vs HubSpot CRM

Compare pricing, workflow fit, features, integrations and trade-offs before committing your data and team.

Comparison verdict

Salesforce and HubSpot CRM address the same broad CRM market. Choose based on the workflow each handles most naturally, the plan containing your must-have features and the total cost at your expected scale.

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Decision factorSalesforceHubSpot CRM
CategoryCRMCRM
PricingPricing requires confirmation on the official website.Free CRM and free hub tools available for up to 2 users on the displayed Marketing Hub offer; paid hub pricing depends on product, seats, contacts and tier
Free planNot confirmedAvailable
Free trialNot confirmedNot confirmed
Best forEnterprises, Large sales teams, Complex CRM operations, Customer service organizationsSmall-business CRM, Inbound marketing, Sales pipelines, Marketing and sales alignment, Customer lifecycle reporting
PlatformsWebWeb, iOS, Android
IntegrationsCheck integration directoryGmail, Microsoft Outlook, Slack, Zoom, Shopify, Salesforce
VerificationPending9/2/2026
CRM

Salesforce

Salesforce is an enterprise CRM platform used for sales, service, customer data and business automation. It supports highly configurable customer workflows across large organizations.

Distinct points to verify

  • • CRM
  • • Sales automation
  • • Customer service workflows
  • • Reporting
  • • Business automation
Full reviewAlternatives
CRM

HubSpot CRM

HubSpot centers marketing, sales and service activity on a shared CRM, with free starting tools and expandable paid hubs.

Distinct points to verify

  • • Contact and company CRM
  • • Forms and email
  • • Deals and pipelines
  • • Marketing automation
  • • Service tools
Full reviewAlternatives

Choose Salesforce if…

  • ✓Enterprises
  • ✓Large sales teams
  • ✓Complex CRM operations
  • ✓Customer service organizations
  • ✓CRM
  • ✓Sales automation

Choose HubSpot CRM if…

  • ✓Small-business CRM
  • ✓Inbound marketing
  • ✓Sales pipelines
  • ✓Marketing and sales alignment
  • ✓Contact and company CRM
  • ✓Forms and email

Before switching or purchasing

1.Export sample data from both products
2.Test the most important integration end to end
3.Model cost using future users or usage
4.Confirm permissions, security and admin controls
5.Document training and migration ownership
6.Set a success metric for the trial
Continue your research

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Frequently asked questions

What is the main difference between Salesforce and HubSpot CRM?

Salesforce is positioned around Enterprises and Large sales teams, while HubSpot CRM is positioned around Small-business CRM and Inbound marketing. Test both with the same real task before deciding.

Which is cheaper, Salesforce or HubSpot CRM?

Salesforce: Pricing requires confirmation on the official website.. HubSpot CRM: Free CRM and free hub tools available for up to 2 users on the displayed Marketing Hub offer; paid hub pricing depends on product, seats, contacts and tier. The better value depends on required features, billing units, add-ons and expected growth.

Can I try Salesforce and HubSpot CRM for free?

Salesforce does not have confirmed free access in our record; HubSpot CRM has a recorded free plan. Confirm current terms with each vendor.

How should I test Salesforce vs HubSpot CRM?

Use the same representative workflow, sample data, users and success criteria. Test integrations and data export as well as the visible product interface.

Visit Salesforce →Visit HubSpot CRM →
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